News Release

BlueGlow Launches Integrated Marketing Campaign for Rushhi Entertainment's Star Heritage India Festival

Silver Spring, MD, September 12, 2009 – BlueGlow MediaWorks today announced the launch of an integrated marketing campaign for the award-winning Star Heritage India Festival - Diwali Extravaganza, being held October 10 and 11 in Chantilly, Va. The festival's site is viewable at www.hifestival.com.

BlueGlow's marketing strategy and creatives for the festival, which draws an average of 10,000 Washington area residents, features a web site, social media outreach, an international video spot and print creatives. Additionally, BlueGlow will provide on-site support during the festival in the form of stage and logistics management.

"We are proud to for the eight-year partnership we have enjoyed with Rushhi Entertainment. The 2009 Star Heritage India Festival - Diwali Extravaganza gives us the opportunity to extend the festival's international reputation using popular social media services like Facebook, Twitter and YouTube" said Gagan Nirula, BlueGlow's Creative Director.

BlueGlow's work with Rushhi Entertainment includes daily posts on Twitter, a full event profile on Facebook, and the use of YouTube to virally promote the festival.

"Since day one of our relationship, BlueGlow has been an innovative and dependable creative services resource for us. The social networking and outreach is an extension of the high quality of services they have provided us over nearly a decade," said Shishir Misra, Founder and President of Rushhi Entertainment.

In addition to visiting www.hifestival.com to view the site, users can follow news and updates about the festival at www.twitter.com/hifestival and on Facebook.

About BlueGlow MediaWorks

BlueGlow MediaWorks is a Silver Spring, Md.-based creative agency specializing in web and interactive design, media and communications strategy, event marketing and print collateral design. Having been in the interactive design space for nearly a decade, BlueGlow serves a variety of clients, including non-profit organizations, individuals, small- to mid-sized professional services corporations and entertainment service providers.